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Mugs and Dough Peace River- A Digital Economy Program Success Feature

Celebrating 1st Year Anniversary

A logo of a orange pizza shape with a black coffee mug on top and the words "Mugs and Dough Peace River, Alberta" with the tagline Freshness Comes First

Today, we are pleased to introduce Noel Castro, the proud owner of Mugs and Dough Pizza in Peace River. Before his arrival in Canada, Noel obtained a degree in Hospitality Management in the Philippines. He spent many years in the hospitality industry and always excelled in the fast-paced environment of food and beverage businesses.


Through this experience, served as a stepping stone for him to secure employment in Canada, Noel joined a prominent hotel in Peace River, where he dedicated 14 years of his career managing various departments such as the restaurant, casino, and banquet services. Despite his successful career, Noel had a deep longing to become a business owner. While an Asian restaurant had long been their vision, fate took an unexpected turn when the opportunity arose to purchase Mugs and Dough Pizza in Peace River.


In November of 2022, Noel and his wife seized the chance to acquire the restaurant and started their entrepreneurial journey. While they possessed a vast array of skills and knowledge in the hospitality industry, Noel and his wife admit to lacking expertise in advertising and marketing. When they discovered the benefits of the Digital Economy Program. Without hesitation, they signed up and enrolled in the program.


Divine Kitchen, the lead of the Digital Economy Program, created their website, while Fatima - the Digital Service Squad coached Noel's wife on utilizing Canva and taught her different strategies for posting content. The couple quickly discovered the value of these resources and acquired the skills and knowledge they needed to improve their online presence.


How did the DEP support your business?


“With the help of Divine and Fatima, they are instrumental in improving our business online presence. They just never get tired of helping us.” - Noel Castro- Mugs and Dough PR

Noel expresses gratitude to Divine and Fatima, acknowledging their tireless dedication to enhancing the online presence of Mugs and Dough Pizza. Their support in creating social media posts and developing a website significantly contributed to the restaurant's improved online presence.


Noel also humbly recognized the efforts of his dependable employees, thanking them for their contributions, as the first anniversary of Mugs and Dough Pizza is joyfully celebrated this month of November.


In conclusion, Noel Castro's journey shows his commitment to realizing his dreams, transitioning from a successful hotel career to becoming a proud business owner. With the valuable assistance of the Digital Economy Program, Noel and his wife have successfully established a great online presence while marking their first year of entrepreneurial success.



Mugs and Dough PR is a pizza restaurant, located in the heart of Peace River! They take pride in serving mouthwatering pizzas and an array of selected Filipino breads, baked fresh each day. At their restaurant, they believe in the power of great food and the joy it brings to their customers. When it comes to pizza, they make their dough fresh each day with their homemade sauce and a hand-tossed crust that's baked to perfection. From vegetable, chicken, and meat-lovers options, to different specialty pizzas, their pizzas are bursting with flavor and made with love. They also offer a selection of different appetizers & side orders of breadsticks, poutine, flavorful wings, chicken bites, & dumplings. They sell party pack meals great for outings, camping, parties, and corporate events. Visit their restaurant in Peace River and try their delicious pizza, appetizers, refreshing bubble teas, and takeout party package meals.


Show Some Love to Mugs & Dough PR



A logo of a orange pizza shape with a black coffee mug on top and the words "Mugs and Dough Peace River, Alberta" with the tagline Freshness Comes First




What Is The Digital Economy Program?


The Digital Economy Program (DEP) is designed to help small businesses in Alberta undergo digital transformations and adopt eCommerce practices. DEP is delivered by Business Link in collaboration with Digital Main Street and funded by the Government of Alberta and Prairies Economic Development Canada.


Have Questions About The Digital Economy Program?


If you have any questions or require any further information, please feel free to reach out to our Office Manager, Divine Kitchen by phone or email. You can also book a meeting directly with the links below:


Phone: 1-780-849-3232


In Partnership With:



Community Futures Lesser Slave Lake Region Logo - Words are written with a leaf design on the end.
The Digital Economy Program logo written out with a blue square around the word program.
The Digiital Main Street logo has 'Digital' written in orange, and 'Main Street' written in aqua with a square around Main Street.









Blog Cover Image of Mugs and Dough in Peace River, Alberta. Shows a logo of a pizza with a black mug silhouette over it, and a photo of the husband and wife owners.



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